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OBJECTIVE OF THE PROGRAM

To examine the traditional and modern industries powering Central & Eastern Europe and the impact of innovation in the region.

HIGHLIGHTS OF THE PROGRAM

  • Examining the modernization of production techniques in traditional Czech industries (e.g. Pilsner Urquell & Skoda Auto)
  • Discovering a global Czech enterprise (e.g. Avast) that successfully draws influence from Silicon Valley while maintaining its Czech heritage
  • Meeting & networking with MBA students and alumni in Prague
  • Dinner & wine tasting in centuries-old wine cellars and learning about the business of wine in the Czech Republic
  • The beauty of Prague’s architecture and Old Town – absolutely nothing like it anywhere else in the world! 

TOPICS COVERED DURING THE WEEK

  • The shadow of communist past & the process of transformation to a capitalist economy
  • Overcoming cultural differences & doing business successfully in CEE
  • An in-depth look at the Czech Republic’s role in international supply chain management
  • Predicting consumer behavior and profitability through data mining
  • The art of craft manufacturing – from beer to glass to consumer goods
  • The Eurozone – current state and future predictions – will the Czech Rep ever join?
  • The Czech Republic – a hotbed for start-ups & innovation
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