OBJECTIVE OF THE PROGRAM

To understand Vietnam’s growing industries and current trends in manufacturing, technology and entrepreneurship.

HIGHLIGHTS OF THE PROGRAM

  • visiting a global, Australian clothing manufacturer to learn about their vertical integration strategy within Vietnam’s apparel & textile sector
  • team-up with local entrepreneurs for information & idea exchange; tackling real-world challenges facing their businesses at Start-Up Lab
  • case study with the head of global advertising agency BBDO to explore the influences of Vietnam’s youth demographics on advertising and marketing practices
  • half-day volunteering session at a local NGO dedicated to serving underprivileged youth
  • foodie motorbike tour in Ho Chi Minh City city for a taste of local culture and cuisine

TOPICS COVERED DURING THE WEEK

  • Vietnam‘s economy and its position in the region
  • tailoring business strategies to Vietnamese market
  • what’s making Vietnam a good place for business
  • how to support the growth of entrepreneurial ecosystems
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