Industry focus:
Cybersecurity Case Study
in Prague

 
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CLIENT:

School of Business and Technology: Marymount University

Assignment:

8-day study trip to Prague, Czech Republic | March 10th-17th, 2018
25 full-time MBA students + 2 faculty members
Initial consultation: 5 months prior to the trip

Client brief:

Participants should explore the business environment in a European country with a specific focus on cybersecurity and data protection. They should gain first-hand insights by examining areas of AI, strategic risk management and user protection, and explore differences between the host country and the Washington, D.C. area.

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THE CHALLENGE:

To create engaging content for a mixed group of MS in Cybersecurity, plus general MBA students. The events could neither be too technical nor too general and designed to expose students to fresh learnings and key takeaways.

SOLUTION #1: COMPANY VARIETY

Across 11 academic events and 11 different companies – students met with a range of industry experts including legal regulators, research centers and training organizations. They discussed how companies such as Mastercard, Seznam.cz, Cisco Systems, and Avast deal with topics such as data protection, cybersecurity or legal regulations.

SOLUTION #2: DIFFERENT PERSPECTIVES

Participants were exposed to and confronted by different perspectives – from the point of view of industry experts, legal regulators, professional hackers, plus more specifically how much the Czech people trust the online world and how women perceive this traditionally male-dominated industry.

SOLUTION #3: INTERACTIVE FORMATS

The key to success lay in the students’ active participation and interaction with companies and speakers. Each event provided an exciting and meaningful experience for students – from evaluating risks and solving real-world scenarios at Cisco Systems and the CyberGym training center, to grabbing a coffee at Prague’s cryptocurrency-only café, Paralelni Polis.

 
 
International Study Programs hit the nail on the head when it came to meeting academic needs and also giving time to explore the city.
— MBA Student, Marymount University
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I thought this program was fantastic - well planned and executed, interesting and engaging for the students.
— Alexandra Fee, Academic Advisor, Marymount University

Overall students’ trip evaluation

 
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4.67 out of 5

 
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