Doing business in Europe:
Athens, Greece

• Engage with experts from the U.S. Embassy, KPMG Greece, and the American-Hellenic Chamber of Commerce to gain firsthand knowledge of Greece’s economic recovery, investment opportunities and global market position.

• Discover how the country’s natural products like olive oil are revolutionizing the cosmetics industry. Learn about sustainable sourcing, eco-friendly production and the future of green beauty.

• Explore Greece’s growing startup ecosystem, where innovation and investment intersect. Hear success stories and challenges faced by entrepreneurs in building globally competitive businesses.

• Meet industry professionals who are rebranding Greek extra virgin olive oil for the global market. Understand the economic and marketing strategies behind this "liquid gold" and its role in international trade.

• Experience the journey of a family-run winery, from vineyard to bottle. Learn about Greek wine production, branding and distribution, capped off with an exclusive tasting session.

• These visits offer a unique opportunity to meet with industry leaders and experience firsthand how Greek businesses are navigating global markets, modernizing industries and preserving traditional craftsmanship. Get ready to uncover Greece’s business potential and see how innovation, sustainability and heritage shape its economic future! 

Between your business-focused activities, immerse yourself in the rich cultural heritage that Greece offers: 

• Stroll through the heart of Athens, exploring iconic landmarks like the Acropolis, the Parthenon and the ancient Agora. Wander through Monastiraki and Plaka, where ancient history blends with the city’s modern vibrance.

• See Athens from a fresh perspective with a guided cycling tour through historic neighborhoods and hidden paths, stopping at must-see landmarks along the way.

• Delve into Greece’s rich history at their world-class museums, featuring artifacts from the Acropolis, the stunning Caryatides and the impressive Parthenon Gallery.

• Travel to the legendary site of the Oracle of Delphi, where the ancient Greeks sought divine guidance. Explore the Temple of Apollo and breathtaking ruins while enjoying spectacular mountain views.

• Kick off the adventure with a delicious Greek meal in the heart of Athens and end the journey with a memorable vineyard lunch, celebrating the trip with stunning views and local wines.

• Amidst these experiences, take time to absorb Athen’s stunning landscapes and diverse history, all while savoring the country’s world-renowned cuisine. 

Embark on a culinary journey and savor the diverse flavors of Greece as you explore the country through its rich gastronomy:

• Sign up for the optional foodie tour and enjoy must-try dishes such as Souvlaki, Greece’s famous grilled meat skewers, and Gyro, a delicious pita wrap filled with meat, tomatoes, onions, and tzatziki, or maybe Moussaka, a layered eggplant and meat dish, a comfort food classic!

• Greece’s cuisine offers more than just flavors—it’s an expression of the country’s unique heritage.